It was lunch time in Manhattan and Anastasia Tzdanides had just made a makeup run to Sephora. She picked up “some Hourglass products; a brush, blush, bronzer,” she said.
At 23, Tzdanides is a typical young cosmetics buyer. She buys lots of different brands after she's researched them online. Her mother, Johanna, who was shopping with her, said her generation did things differently.
“We stuck with one brand; you used Clarins or you used Lancome. Where here you try the different ones and you kind of mix everything,” she said.