© 2025 KASU
Your Connection to Music, News, Arts and Views for Over 65 Years
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Federal funding for KASU is at risk. Learn what’s happening and how you can help » kasu.org/protect

'Like We Care': Marketing to the MTV Generation

In his new novel Like We Care, novelist Thomas Matthews skewers hip-hop culture, the MTV generation and the corporate world that markets to them. Matthews tells NPR's Sheilah Kast he hopes his novel will alert parents to the ugly side of the music their children listen to.

Copyright 2005 NPR

Sheilah Kast
Sheilah Kast joined NPR in November 2003 as the weekend newscaster for "PBS/NPR Newsbrief," the hourly 30-second television news reports produced by NPR for PBS stations.